Brand: Enterprise Car Sales

Designer: Adrienne Holdinghausen

About the Work: This project involved refreshing the messaging, creative assets, and promotional toolkit for Enterprise Car Sales’ “Employee, Family & Friends” benefit. Responsibilities included facilitating project kickoff, coordinating cross-functional teams, managing timelines, and ensuring alignment with brand standards. The creative refresh introduced an IYKYK design concept, tapping into modern lingo and social media culture to create a sense of exclusivity and insider knowledge around the benefit. This approach helped relaunch the campaign, which hadn’t been updated since 2019, with the goal of increasing awareness and driving sales through this channel.

Brand: Enterprise

Designer: Angela McCaslin

About the Work: This project involved creating and launching a new Enterprise billboard in Winnipeg, Canada. Key responsibilities included managing timelines, facilitating stakeholder reviews and approvals, aligning creative with brand standards, and collaborating with internal teams and external partners to ensure a smooth production and installation process. The billboard aimed to boost brand visibility in an important international market.

Brand: Enterprise Fleet Management

Designer: Ryan Sumpter

About the Work: This project focused on refreshing the pull-up banners used by Enterprise Fleet Management groups at local tradeshows, conferences, and community events across the country. Responsibilities included managing timelines, coordinating creative development, gathering stakeholder input, and ensuring the final designs aligned with brand standards and messaging goals. The updated banners aimed to create a more professional and consistent presence, drive booth traffic, and support lead generation efforts at these events.

Brand: Enterprise Car Sales

Designer: Angela McCaslin

About the Work: This project developed a multi-channel messaging and activation plan to promote Enterprise Car Sales’ wide vehicle selection during Q3 — historically a peak sales period due to tax refunds and favorable lending conditions. Responsibilities included coordinating timelines, aligning creative and messaging across channels, securing stakeholder approvals, and ensuring seamless activation. The campaign’s goal was to drive customer volume, engage high-value target audiences, and help achieve critical Q3 sales targets.

Brand: Enterprise

Designer: Stephanie Peddie

About the Work: This project involved developing creative assets for custom spreadvertorials featured in the October issues of Travel + Leisure and Food & Wine. The campaign aimed to inspire affluent travelers to embark on road trips and explore destinations across Spain and the U.S., ultimately driving car rental bookings. Responsibilities included managing timelines, coordinating with external media partners (AMEX, T+L, F&W), gathering stakeholder feedback, and ensuring creative alignment across Enterprise, Alamo, and National brands through the PBK booking site.

Brand: Enterprise Truck Rental

Designer: Stephanie Peddie

About the Work: This project developed and launched the annual WINter Gameplan campaign to boost online reservations and increase Days Earned % (DE%) during the seasonal lull from December to April. Responsibilities included facilitating the project kickoff, analyzing previous campaign performance, aligning messaging and creative across digital channels, managing timelines, and coordinating stakeholder input. The integrated digital campaign focused on driving B2B web reservations for medium-duty and light-duty trucks, helping to achieve the FY24 goal of reaching 85% DE%.

Brand: Enterprise Business Rental

Designer: Angela McCaslin

About the Work: This project focused on developing a custom event logo for Enterprise’s 2023 Sales Incentive Trip, held in the Bahamas. Responsibilities included facilitating project kickoff, gathering stakeholder input, managing timelines, and collaborating with design teams to ensure the final mark captured the tropical destination while maintaining a connection to the Enterprise brand. The logo was designed for flexibility, appearing across a variety of event materials such as emails, postcards, posters, beach bags, luggage tags, and name badges.

Brand: Enterprise Mobility

Designer: Angela McCaslin

About the Work: This project involved transforming existing safe driving materials into Enterprise-branded content designed for both leadership presentations and field-facing use. Responsibilities included facilitating project kickoff, gathering input from stakeholders, managing timelines, and ensuring the content aligned with brand standards while remaining accessible and engaging for field employees and managers. The final materials were intended to spark meaningful conversations around safe driving habits across the organization.

Brand: Entegral

Designer: Angela McCaslin

About the Work: This project involved developing creative assets and an immersive product expo experience for Entegral’s product summit, designed to showcase multiple solutions in an interactive way. Responsibilities included facilitating project kickoff, managing timelines, coordinating with creative teams, and gathering stakeholder input to ensure the experience effectively demonstrated how Entegral’s technologies work together. The expo was designed to build awareness, excitement, and education—serving as a visual and functional backdrop for sales managers to engage prospective clients and highlight the full breadth of Entegral’s offerings.

Brand: Alamo

Designer: Steve Wimmer

About the Work: This project involved developing a festive GIF to celebrate the arrival of 2024, featured in Alamo’s weekly email communications. Responsibilities included facilitating project kickoff, managing timelines, coordinating with creative teams, and ensuring the final creative aligned with Alamo’s brand standards. The goal was to create an engaging, seasonal touchpoint that maintained brand consistency while celebrating the New Year.